Written By: Sara Beth
Strike A Pose

In the 1990s, six women transcended the role of models to become global icons. Cindy Crawford, Naomi Campbell, Kate Moss, Christy Turlington, Claudia Schiffer, and Linda Evangelista, collectively known as the ‘Big Six,’ not only graced fashion runways, magazine covers, and ad campaigns worldwide but also redefined beauty standards, set trends, and captivated audiences everywhere. Their influence on fashion and pop culture is a testament to their enduring impact, inspiring future generations.

Cindy Crawford, The All American Girl Next Door

Cindy Crawford brought a grounded, relatable charm to high fashion. With her famous beauty mark and athletic build, she was the epitome of the girl-next-door—only elevated. Cindy’s career extended beyond the runway, landing her on countless magazine covers, TV commercials, and even in her own fitness video series. Her approachable, glamorous style and business-savvy approach set a new standard for supermodels, making her a style icon and a role model.

Naomi Campbell, The Queen of the Runway

Naomi Campbell’s walk is still one of the most iconic in fashion history. Known for her powerful strut, intense gaze, and flawless presence, Naomi commanded every runway she walked. As one of the first Black models to achieve supermodel status, she broke down barriers in an industry that often lacked diversity. Naomi’s influence goes beyond her beauty—her confidence and dedication inspired change, pushing for greater representation and inclusivity in fashion.

Kate Moss, The Anti-Supermodel

Kate Moss became a sensation by breaking the traditional supermodel mold. Her petite frame, edgy style, and unconventional look stood in stark contrast to the glamorous images of her peers. Leading the “heroin chic” trend of the ’90s, Kate represented a raw, minimalist style that captivated fashion houses and magazines. Her influence reshaped beauty standards, showing the world that being different could be just as powerful.

Christy Turlington, The Face of Grace and Elegance

Christy Turlington was known for her classic beauty and natural elegance, making her a favorite for luxury brands like Calvin Klein. With her serene and refined look, Christy had an aura of timeless grace that made her stand out in an industry often drawn to bolder personalities. Beyond her modeling, she advocated for maternal health, founding Every Mother Counts to support global maternal care. She showed that supermodels could use their fame to promote meaningful causes, blending beauty with purpose.

Claudia Schiffer, The German Blonde Bombshell

Claudia Schiffer’s golden hair and classic beauty made her an unforgettable figure in ’90s fashion. Often compared to Marilyn Monroe, Claudia was known for her timeless, almost ethereal charm. She became the face of brands like Guess and Chanel, bringing a touch of old Hollywood glamour to the modern runway. Claudia’s distinct look and magnetic appeal made her one of the most recognized faces in fashion, solidifying her place in the Big Six.

Linda Evangelista, The Chameleon of Fashion

Linda Evangelista famously said, “I don’t wake up for less than $10,000 a day,” and her presence commanded that level of respect. Known for her ability to reinvent her look, Linda was the ultimate chameleon, effortlessly adapting to every trend and style. Her transformative beauty and bold personality made her a muse for designers and photographers alike, allowing her to shape fashion’s visual language throughout the decade.

The Power of the Big Six

The Big Six—Cindy, Naomi, Kate, Christy, Claudia, and Linda—were more than just faces; they were brands. Each brought a distinctive look and individual style, creating a unique blend that captured audiences worldwide. Together, they were more than models; they were symbols of beauty, independence, and confidence. This group elevated the modeling profession, showing that supermodels could have as much impact as any celebrity or movie star.

Taking Over Music and Media

The Big Six didn’t just dominate the runway; they crossed into mainstream pop culture. Cindy, Naomi, Linda, and Christy starred in George Michael’s iconic “Freedom! ’90” music video, blending fashion with music in a way that influenced a generation. They became household names by stepping into music videos, TV shows, and commercials, creating a cultural crossover that brought high fashion to the masses.

Redefining Beauty Standards

Each member of the Big Six embodied a unique beauty. Cindy’s approachable charm, Naomi’s fierce presence, Kate’s edgy individuality, Christy’s timeless elegance, Claudia’s classic appeal, and Linda’s versatility collectively expanded the definition of beauty. They encouraged women worldwide to embrace their individuality, showing that beauty could be many things and belong to everyone.