Trader Joe's is a US grocery chain
Trader Joe’s, a U.S. grocery chain, gained international attention due to its Everything But the Bagel seasoning, which led to warnings at Seoul’s Incheon Airport for travelers. Founded in 1967 by Joe Coulombe in Pasadena, California, Trader Joe’s started as a health-food store and now has over 500 locations across the U.S. “It’s like the Disneyland of grocery stores,” The Art of Trader Joe’s author Julie Averbach said. “They’re appealing to customers’ different senses.”
In this gallery, we take a closer look at the airport warnings, as well as the company’s history.
Warning labels were issued
Warning labels were issued for the seasoning primarily due to its poppyseed ingredient, which can result in positive drug tests.
Known for its vibrant atmosphere
Trader Joe’s is known for its vibrant atmosphere and extremely unique product selection. Customers constantly discover new items on its ever-changing shelves.
Starting with granola
Founded by Joe Coulombe, Trader Joe’s introduced private label products in 1972, starting with granola. The chain helped popularize California wines by offering every available variety.
Introduced reusable grocery bags
In the 1970s, Trader Joe’s sold items like pantyhose and introduced reusable grocery bags. Its private labels, including Trader Ming’s and Pilgrim Joe, have largely expanded its unique offerings.
Continued to innovate with products
Trader Joe’s has continued to innovate with products like Sardines in Harissa, Cookie Butter Ice Cream, and Zucchini Fries. Trader Joe’s stores are designed to be smaller than typical supermarkets, focusing on a curated selection of products. The approach helps keep costs low and enhances the shopping experience.
Famous for its friendly staff
The chain is famous for its friendly staff, often seen wearing Hawaiian shirts, and its commitment to customer service. Trader Joe’s does not offer online shopping or delivery services, focusing instead on in-store experiences.